Huawei Pura 70 Series: A Strong Contender in the Smartphone Market
Since its launch on April 18, 2024, the Pura 70 series has created quite a buzz in the smartphone industry. This lineup, comprising four models—Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra—has achieved impressive sales, with the mid-range model surpassing one million units sold. This article explores the sales performance of the Pura 70 series and its potential to rival the iPhone 15/16 series.
Huawei Pura 70 Ultra
Sales Performance
According to the digital blogger "Digital Chat Station," Huawei's Pura 70 series is nearing 2 million units in sales. The entry-level model alone has sold over one million units, reflecting strong consumer demand. The sales figures for each model are as follows: Pura 70 exceeded 1 million units, Pura 70 Pro+ sold over 400,000 units, Pura 70 Ultra sold over 200,000 units, and Pura 70 Pro sold over 70,000 units.
The Pura 70 series has made a notable impact on the smartphone market, with analysts predicting robust sales. The initial release saw the first batch of smartphones sell out within minutes, indicating high consumer interest. Analysts project that Huawei could sell over 10 million units of the Pura 70 series in 2024, potentially setting new records for the company. Powered by the Kirin 9010 SoC, the lineup is expected to contribute significantly to Huawei's revenue and growth, despite concerns about production capacity and supply shortages.
The Pura 70 series showcases Huawei’s commitment to innovation and competitiveness in the smartphone industry. With advanced features, a sleek design, and the use of Chinese-made chips, the Pura 70 series symbolizes Huawei’s strategic efforts to regain its position in the global market, particularly in China.
Competition with Apple
The Pura 70 series is set to intensify competition between Huawei and Apple in China, the world’s largest smartphone market. In the first quarter of 2024, the iPhone experienced a significant decline in the Chinese market, highlighting Huawei's opportunity to gain ground.
Huawei is aggressively expanding its flagship stores across China, often near Apple stores, to directly engage consumers considering Apple products. The Pura 70 Ultra, with its top-tier specifications, rivals the iPhone 15 Pro Max in terms of camera capabilities, performance, and battery life. Priced competitively at 9,999 yuan ($1,300), it matches the iPhone 15 Pro Max, ensuring that price is not a barrier for consumers.
Huawei’s CEO, Ren Zhengfei, has expressed admiration for Apple, stating that the company often ponders the secret behind Apple’s unparalleled product quality. This attitude reflects Huawei’s commitment to continuous improvement and innovation. Despite challenges due to U.S. sanctions, Huawei has made a remarkable comeback, launching the Mate 60 series powered by its in-house HiSilicon Brin 9000S processor.
As Huawei intensifies its competition against Apple in China, the company’s suppliers are thriving. A Wind Information index of Huawei’s corporate partners and suppliers has risen by 36%, compared to a 15.5% increase for an index of Apple suppliers. Lihexing, a supplier of smartphone testing equipment to Huawei, anticipates that Huawei will ship at least 70 million phones next year, potentially reaching 90 million in the best-case scenario.
Performance and Features
The Pura 70 series is renowned for its advanced cameras and sleek design. The series runs on Huawei’s self-developed HarmonyOS 4.2 operating system and includes an in-house large language model to support more AI functions. The phones also feature advanced China-made chips, similar to those in the Mate 60 series, celebrated for their computing power, only a few generations behind those of Western tech giants like Apple and Google.
Huawei Pura 70
Market Share
The Pura 70 series is expected to significantly boost Huawei’s overall smartphone sales. According to TechInsights, the Pura 70 series will ship more than 10 million units in 2024, making it a strong competitor to Apple’s iPhone 15 and 16 series. Additionally, Huawei is projected to sell over 50 million smartphones in China in 2024, potentially achieving a 19% market share, a notable improvement from 2021 when Huawei was not among the top five in the Chinese market.
Conclusion
The Huawei Pura 70 series has made a strong entry into the smartphone market, with sales exceeding 2 million units. TechInsights forecasts that it will ship more than 10 million units in 2024. With its advanced features, including China-made chips and the HarmonyOS 4.2 operating system, the Pura 70 series is a formidable competitor to Apple’s iPhone 16 series. As Huawei continues to innovate, it is likely to remain a significant player in the global smartphone market.
Huawei’s rise in the Chinese smartphone market challenges Apple’s dominance. With innovative products, strategic pricing, and an expanding retail presence, Huawei could capture a larger share of the premium smartphone segment in China.
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